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Hello Alice Collection

Pre-Order and Save 10% • Ships October 2025

Discover the whimsical world of the Hello Alice fabric collection by Sarah Watts for Ruby Star Society. Inspired by the classic Alice in Wonderland story, this vibrant collection is filled with tea party delights, stacks of storybook pages, blooming chatty flowers, and hares always running late. Look closely to find playful surprises hidden in the designs! Sarah Watts reimagines the magic of Wonderland with her signature artistic twist and a modern, bold color palette that pops. Perfect for quilting, sewing, and crafting, Hello Alice invites you to bring a little wonder and mischief to every project.

Please note: Pre-order items should be placed in a separate order. We ship once all pre-order items have arrived. If you include other products, they will ship together with the pre-order. Prices will increase to retail once the fabric is in stock. Delays may occur.

  • PRE-ORDER Sale

    Hello Alice | Rabbit Hole Novelty Damask Floral | Shell | RS2121 11

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Fall down the rabbit hole into a world of whimsy with Hello Alice Rabbit Hole Novelty D...

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  • PRE-ORDER Sale

    Hello Alice | Panel 36x44 | Wonderland Children Books | Multi

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    Step into the whimsical world of Wonderland with the Hello Alice Panel (36 inches x 44 inches)! This magical fabric panel, part of the Hello Alice ...

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  • PRE-ORDER Sale

    Hello Alice | Charm Pack | RS2120PP

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Say hello to sweet stitching with the Hello Alice Charm Pack! Packed with cheerful, mod...

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  • PRE-ORDER Sale

    Hello Alice | Falling Aces | Novelty Games Cards Children | Black | RS2129 13

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Play your hand with Hello Alice Falling Aces in Black by Ruby Star Society! This striki...

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  • PRE-ORDER Sale

    Hello Alice | Falling Aces | Novelty Games Cards Children | Purple Velvet | RS2129 12

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Deal yourself into a whimsical world with Hello Alice Falling Aces in Purple Velvet by ...

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  • PRE-ORDER Sale

    Hello Alice | Chatty Garden | Florals Children | Lipstick | RS2128 13

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Bursting with playful charm, Hello Alice Chatty Garden in Lipstick by Ruby Star Society...

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  • PRE-ORDER Sale

    Hello Alice | Chatty Garden | Florals Children | Shell | RS2128 11

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Whispering flowers fill Hello Alice Chatty Garden in Shell by Ruby Star Society with ch...

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  • PRE-ORDER Sale

    Hello Alice | Caterpillar | Novelty Animals Nature Children | Lindley Blue | RS2127 12

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Explore a playful woodland world with Hello Alice Caterpillar in Lindley Blue by Ruby S...

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  • PRE-ORDER Sale

    Hello Alice | Caterpillar | Novelty Animals Nature Children | Berry | RS2127 11

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Wiggle into whimsy with Hello Alice Caterpillar in Berry by Ruby Star Society! This pla...

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  • PRE-ORDER Sale

    Hello Alice | Violets | Floral Novelty | Berry | RS2126 13

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Sweet meets sophisticated in Hello Alice Violets in Berry by Ruby Star Society! This vi...

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  • PRE-ORDER Sale

    Hello Alice | Violets | Floral Novelty | Lipstick | RS2126 12

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Bursting with vintage charm, Hello Alice Violets in Lipstick by Ruby Star Society featu...

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  • PRE-ORDER Sale

    Hello Alice | Rushing Rabbit | Novelty Animals Children | Ruby | RS2125 13

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Dash into a world of whimsy with Hello Alice Rushing Rabbit in Ruby by Ruby Star Societ...

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  • PRE-ORDER Sale

    Hello Alice | Rushing Rabbit | Novelty Animals Children | Vintage Pink | RS2125 11

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Hop into a storybook world with Hello Alice Rushing Rabbit in Vintage Pink by Ruby Star...

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  • PRE-ORDER Sale

    Hello Alice | Mushroom Land Novelty Nature Kitsch | Blacklight | RS2124 14

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Step into a glow-up fairytale with Hello Alice Mushroom Land in Blacklight by Ruby Star...

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  • PRE-ORDER Sale

    Hello Alice | Mushroom Land Novelty Nature Kitsch | Blue | RS2124 13

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Take a stroll through a magical forest with Hello Alice Mushroom Land in Blue by Ruby S...

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  • PRE-ORDER Sale

    Hello Alice | Cheshire Novelty Cats Children | Black | RS2123 14

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Add a dash of mystery and whimsy with Hello Alice Cheshire in Black by Ruby Star Societ...

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  • PRE-ORDER Sale

    Hello Alice | Cheshire Novelty Cats Children | Ruby | RS2123 12

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Say hello to mischief and magic with Hello Alice Cheshire in Ruby by Ruby Star Society!...

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  • PRE-ORDER Sale

    Hello Alice | Tea Party Novelty Housewares Kitsch Children | Blue Ribbon | RS2122 12

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Serve up the sweetest nostalgia with Hello Alice Tea Party in Blue Ribbon by Ruby Star ...

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  • PRE-ORDER Sale

    Hello Alice | Tea Party Novelty Housewares Kitsch Children| Shell | RS2122 11

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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 It’s tea time! Hello Alice Tea Party in Shell by Ruby Star Society is a kitschy, nostal...

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  • PRE-ORDER Sale

    Hello Alice | Rabbit Hole Novelty Damask Floral | Lindley Blue | RS2121 14

    Ruby Star Society
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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Wander into a world of whimsy with Hello Alice Rabbit Hole Damask Floral in Lindley Blu...

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    PRE-ORDER Sale
  • PRE-ORDER Sale

    Hello Alice | Rabbit Hole Novelty Damask Floral | Berry | RS2121 12

    Ruby Star Society
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    GET 10% OFF BY PRE-ORDERING Pre-Order: Ships - October 2025 Get lost in the charm of Hello Alice Rabbit Hole Damask Floral in Berry by Ruby Star So...

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    1/2 yard
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    PRE-ORDER Sale